Would “My Nookie” Make It As An iPhone App?



Back in September, there was a general uproar online when a PowerPoint “Fuck List” created by a 2010 Duke graduate went viral. The list provided a detailed evaluation of each of the woman’s encounters

Now, it appears, two bored Pacific Heights, San Francisco stay-at-home moms have one-upped that low-tech mechanism and created an iPhone version of the idea.

It’s called “my Nookie.”

It’s the creation of a “San Francisco socialite Annabel McClellan” and friend Milly Hanley, according to Bay Area news service The Bay Citizen, which broke the story this afternoon.

McClellan is making major news in San Francisco right now because the Securities and Exchange Commission on Tuesday charged both her and her husband Arnold with insider trading. Both have maintained their innocence through their attorneys.

The web site for the app was yanked shortly after The Bay Citizen’s story was published, and a search on iTunes for the app yielded only a question asking me whether I meant “my Bookie.”

However, the promotional blurb for the app promises that it would have allowed you to “Journal and rate your partners and sexual encounters. Share sexperiences with your closest friends, taking sexting to the next level and relive your rendezvous with those five star partners,” according to The Bay Citizen.

Providing more evidence that the global culture of sharing and its commercialization knows no bounds in the digital era, the app looks as if it is all about formalizing what were once casual and intimate discussions between oneself and a close girlfriend over a coffee or cocktail, or on a walk through a park.


• Detailed diary of your sexual activities with date, partner, location, ratings and notes

• Partner contacts with profile, including photo, rating, activities performed, notes and tally

• Sex activity illustrations and descriptions, with the option to add your own

• ‘Shake It’ feature which suggests an activity to try

• Personal profile with ‘nookie’ summary

• Share all or some of your entries, partners, and profile

• Send a sexy invite to a partner or potential partner with alluring pictures

• Email, text or call your partners right from the app

When asked by The Bay Citizen how the idea for this obsessive, and creepy app came about, Hanley reportedly said: “We are housewives, our kids are older now. We were looking for something to do.”

I am not making this up.

Given that this is an app that, despite its tastelessness, is something that a lot of people presumably would want to engage with, would it have made it onto the app store?

Currently, there’s an app called iKamasutra XL — Sex Positions from Kama Sutra and beyond Kamasutra in the app store for $2.99.

So it seems that Apple doesn’t ban everything. I guess it depends on what the staff at Apple consider pornographic or not. (Good luck, since this is actually a legal question that the U.S. Courts have failed to resolve over several years.)

If Apple OKs it, maybe McClellan and Hanley could hire Tiger Woods as a spokesperson.


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