Apple Drops "Mac" From "OS X" Trademark Update | Cult of Mac

Apple Drops “Mac” From “OS X” Trademark Update



Apple has dropped “Mac” from the name of its operating system, filing new trademark applications referring to just “OS X.” The move could be just the latest effort to rebrand the overall company.

The new trademark applications were filed in Trinidad and Tobago following the June 2008 Worldwide Developers Conference where Apple banners announced “OS X Leopard.”

The move may have been made to distinguish the company’s OS X Leopard computer operating system and the OS X used by Apple’s iPhone, according to Apple Insider.

In 2007, Apple CEO Steve Jobs announced the firm was dropping “Computer” from its name, explaining the Cupertino, Calif.-based company had grown to more than a computer company.

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