As a rule, Apple is secretive about when to expect updates to their product lines, but if you know Cupertino’s history of past releases, it’s usually pretty easy to guess when they are likely to announce a new product.
Most of the time, that’s good enough, except when it isn’t. As film postproduction consultant Dustyn Gobler notes, when Apple is secretive about future plans for its software suites — in this case, Final Cut Pro — people who are running their businesses on that software can get edgy.
Gobler decided to write Steve Jobs and see what was happening with Final Cut. As he put it, “My clients are making multi-year, hundreds of thousands of dollars decisions and we need to know what’s going on with Final Cut Pro, Final Cut Server, and Xsan. We need to know that Apple won’t abandon Final Cut Pro because selling iPads is more lucrative.”
Steve quickly got back to him with a response, assuring him that “a great release of Final Cut is coming early next year.” It was, of course, sent from his iPad.
Gobler’s full email contains a larger plea to Steve to allow the product managers of their pro apps to begin transparently blogging about what Apple is working on, which of course went unaddressed, but come on: good for customers or no, that’s just not Apple’s style.