Toy Maker to Add 3D to Your iPod, iPhone | Cult of Mac

Toy Maker to Add 3D to Your iPod, iPhone


My3D or View-Master 2.0?

Hasbro Inc., maker of some of the world’s most popular toys, wants to bring 3D to your iPhone and iPod.

For about $30, their new goggle device called My3D promises to bring a new experience to your Apple devices.

It is kind of a shame the design is so clunky: it resembles a View-Master, which first brought the 3D experience to kids in 1939 and slunk off into the sunset due to declining sales in 2009.

Instead of those little plastic discs of the View-Master familiar to kids the world over, with My3D you’ll be able to download special apps from the iTunes store. Hasbro promises there will be a mix of gratis and paid content available — likely to include trailers and movie snippets following the 3D film trend.

My3D won’t be available in time for the holidays, but by spring 2011, Hasbro promises they’ll have eye-popping content from DreamWorks, Discovery, Sony and IMAX to wow you with.

“The idea of being able to be somewhere in Los Angeles, in this 360-degree environment, to be in the shark tank, to be able to swim with the fish and chase after the fish. These are really breakthrough immersive experiences,” said Brian Goldner, president and CEO of Hasbro.

What do you think — is now the time for View-Master 2.0?

Via AP


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.