Apple TV+ exec leaves less than two weeks after launch

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Apple TV
Kim Rozenfeld is no longer a part of Apple's team.
Photo: Apple

Apple TV+ has lost its head of current scripted and unscripted programming less than two weeks after it made its big debut.

Kim Rozenfeld will continue working alongside Cupertino through his own company, Half Full Productions, as part of a new deal. Apple is expected to get first dibs on new content.

Apple TV+ has gotten off to a pretty terrific start so far. Critics may have slammed its shows, but viewers have very different opinions. And millions have signed up to enjoy the content on offer.

Rozenfeld certainly isn’t fleeing a sinking ship, then. But just two years after joining Apple, he is leaving to head up his own company. It will reportedly offer Apple a first-look at new shows.

Kim Rozenfeld bids goodbye to Apple

A former Sony Pictures Television executive, Rozenfeld was one of Apple’s first hires after Zack Van Amburg and Jamie Erlicht, also former Sony TV heads, made the move to Cupertino in 2017.

Rozenfeld was a scripted series producer at ABC Studios prior to that. He was also a producer and director at 20th Century Fox Television. He is best known for the shows Huge and Two Guys and a Girl.

Matt Cherniss, head of scripted development for Apple TV+, will now also oversee scripted series as part of a more streamlined executive structure, Deadline reports.

Molly Thompson, who joined Apple as head of documentaries back in April, will continue to oversee documentaries as well as series programming, development, and current.

Apple TV+ adds new shows in December

Apple TV+ has just a handful of shows on offer after making its debut on November 1. But new episodes of headliners like See, The Morning Show, and For All Mankind are coming every week.

More content is on the way, too. Apple just hosted the premiere of Truth Be Told, which debuts on November 6. And we could see Banker, its first movie, before the end of the year.

Recent reports have also revealed that Apple has ordered Severance, a Ben Stiller thriller starring Adam Scott, and a Ted Lasso comedy series starring Jason Sudeikis.