With about a third of iPad owners, the App Store is a rare destination. A survey released Thursday finds, among other information nuggets, that 32 percent of iPad owners have yet to download a single app – not even free ones. This could be disheartening to Apple and others, who see the iPad as an integral part in the Cupertino, Calif. company’s strategy of integration.
Another group, 63 percent of the participants in a Nielsen Co. survey, is the audience likely to adopt Apple’s new App Store Economy. These iPad owners purchase their games, read books, do finances – even plan their vacations on the iPad. With an App Store for music, video, books, the iPod, iPhone, iPad and now the Mac, these self-confessed early-adopters will accept Apple’s vision of the future.
The survey, conducted in August, included 5,000 owners of iPads, iPhones, Kindles and other wireless devices.