Apple celebrates cricket with ‘Shot on iPhone’ video


Apple India — Our Game
Apple India used iPhones to create an homage to a game that’s something of a national obsession.
Photo: Apple

Cricket is the most popular sport in India, and Apple India introduced a short video that’s a love story to the game. This homage was filmed entirely with the iPhone XS, demonstrating some of the capabilities of its camera.

Watch it now:

The description for “Shot on iPhone XS — Our Game” says:

“It’s the spirit of India, captured in a game, a love story that spans more than a billion hearts. The celebration of cricket, like nowhere else all shot on iPhone.”

The song playing in the background is “Dreadlock Holiday” by 10cc.

Accompanying the video is a photo album of cricketers from across India, young and old.

More about “Shot on iPhone”

The goal of the long-running “Shot on iPhone” campaign is to demonstrate that this handset helps photographers capture great pictures and videos. Sometimes it highlights the works of professionals but amateurs are more often the focus.

Anyone who thinks they’ve taken an especially good photo can put it on social media with the #shotoniphone hashtag. Or you can get more specific with #ShotOniPhoneXS, #ShotOniPhoneMax or #shotoniphonexr. Apple uses some of these submissions in media campaigns.