Clothing brand LRG becomes Apple Music’s latest tastemaker


Apple Music
The new LRG playlists on Apple Music have a little something for everyone.
Photo: Apple

Apple Music enlisted clothing company LRG to become the latest company to handpick songs for a new set of curated playlists.

LRG, short for Lifted Research Group, became popular for its street wear thanks to endorsements from some of the biggest rappers and R&B artists in the world. As you’d expect, its new playlists are highly influenced by those genres too.

“At LRG we want to focus on the ones who are trying to pay their rent with their passions,” the company says on its curator page. “Think of us as a support group for the independent and underground culture. We’re trying to put the spotlight where we think it really belongs, because it is much more than clothing and concepts — it is a way of living.”

There are four playlists available for listening from LRG. “Unity Through Diversity,” “Children of Vision,” “Underground Inventive, Overground Effective,” and “Deeper Roots Stronger Branches.” Artists on the playlists include Wu-Tang, Nispey Hussle, Anderson .Paak, Billie Ellish, Meek Mill, Drake, Nas Queen Latifah, DJ Shadow, Flying Lotus, Tame Impala, Led Zepplin, NoFX, Rage Against the Machine, Ice Cube and much more.

In order to listen to the playlists you’ll have to either go directly to this link to LRG page or wait for the playlists to pop up in your recommendations section. Apple also has them available when you search for the name, but you won’t be able to navigate them through the newly redesigned browse tab.



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