Apple drops $99 fee for Data Migration on new Macs

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iMac
It’s crazy that Apple had this fee in the first place.
Photo: Apple

One of Apple’s most expensive services for Macs is finally getting cheaper. In fact, in a rare move, Apple actually decided to give something out for free.

The company has dropped the price of its Data Migration fee to zero dollars after charging a $99 fee for year to customers that purchased a new Mac and needed help moving data over from their old Mac.

Tidbits first noticed the new pricing change this week after a reader was informed that there’s no charge for the service now when picking up a new iMac. Now if you’re buying a new Mac at the Apple Store, or are having a repair done that requires moving data, Apple will do it for you at no cost.

“Beginning April 2, there will be no cost for Data Migrations with the purchase of a new Mac or Data Transfers with a repair,” said an Apple store specialist that was asked about the change.

Of course, it’s not really that hard to transfer data from an old Mac to a new one. The biggest pain is just how much time it takes. If you do have Apple move your data for you, repair times might take a little bit longer to complete.