T-Mobile’s Phone BoothE is an unbelievable blast from the past

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T-Mobile CEO John Legere with the Phone BoothE.
T-Mobile CEO John Legere with the Phone BoothE.
Photo: T-Mobile

Sometimes old ideas still have some life in them. That’s apparently the thought behind the T-Mobile Phone BoothE, designed to give this carrier’s customers a space to make phone calls in peace and quiet.

As a bonus, Clark Kent once again has a place to quickly change into Superman.

“It’s 2019 and people are walking around with a finger in their ear, trying to have a conversation! The T-Mobile Phone BoothE solves this problem,” said John Legere, CEO of T-Mobile, in a statement. “The whole point of having a mobile phone is so you can converse on the go, but there are certain conversations that call for privacy. This is a major evolution in how we think about mobility – now the busiest street corner can be your cellular sanctuary.”

Unlike the phone booths of yore, there‘s no phone built into this new version. Instead, the Phone BoothE (pronounced “booth E”) is just a soundproof space where users can to take and make calls.

There are charging cables for various devices in the booth, though.

Just for a short time

Starting today, the carrier is showing off the  T-Mobile Phone BoothE in locations around New York City, as well as in Washington DC outside the Treasury Building and at T-Mobile Park in Seattle during Opening Weekend.

Anyone who’d like to try one out better hurry because this is a fairly elaborate April Fools’ Day joke.

The name is a jab at AT&T’s controversial “5G E” service, which rival carriers say is just 4G. When describing the Phone BoothE, Legere said “You know it’s real because we tacked an E on the end of the name. Wow!“

Great, now what is Superman going to do?