Here’s your chance to get a signed and personally-engraved copy of my new Tim Cook biography.
If you preorder a copy of Tim Cook: The Genius Who Took Apple to the Next Level, I’ll sign and inscribe the book for you.
My new book about Tim Cook documents the last seven years of Apple after the death of Steve Jobs. I argue that Cook has been transformative: not only has he been spectacularly successful at growing the company, he’s reshaping it to be a better corporate citizen.
Cook has made big changes in the way that Apple approaches charitable giving, the environment, the makeup of its workforce and its supply chain.
In its new spaceship HQ, Cook is fostering a culture that encourages collaboration, in contrast to the more competitive, somewhat cutthroat regime under Steve Jobs.
Cook has overseen the introduction of some of Apple’s best products ever, from the beloved AirPods, the smash-hit Apple Watch and some of the best iPhones to date.
He has several big skunkworks projects in the works, including AR glasses that may, or may not, supplant the iPhone and a self-driving car that could disrupt not just transportation, but real estate, city planning, business travel, retail and many other things.
The book will be released on April 16. If you pre-order now, your signed book will be dispatched that week. I sincerely hope you like it.
Order now for $27.00 from: Cult of Mac Watch Store
To have your book inscribed, scroll to the bottom of the order page. There you will find the inscription box. Simply fill it in before hitting the order button. That’s it!
Book press release
The death of Steve Jobs brought a wave of doubt over the future of Apple. Operations guy Tim Cook was seen as the last person qualified to fill Jobs’s visionary’s shoes. Fast forward eight years later: Cook proved to be the perfect man for the job.
In this highly intimate portrait of Apple’s current CEO, TIM COOK: The Genius Who Took Apple to the Next Level (Portfolio/Penguin Random House; on-sale: April 16, 2019), New York Times bestselling author Leander Kahney writes the first-ever biography of Tim Cook and tells the inspiring story of how one man attempted to replace someone irreplaceable. Based on interviews with Cook’s colleagues, Kahney chronicles the success of post-Jobs Apple including how Cook led the company to its historic trillion-dollar valuation.
Steve Jobs was an impulsive leader and out-of-the-box thinker, while Tim Cook is more calculated, steady, and stoic. Critics saw the differences between the two as detrimental, but these distinctions only help explain how Apple has entered into a new era of success. In TIM COOK, Kahney highlights these differences and more including:
• Values: Growing up gay in America’s South instilled a core set of values in Cook, which have spread to how he runs Apple. You’ll learn what those six values are, and how they are helping Apple get to the next level.
• Supply chain: Cook learned his trade at IBM, once Apple’s biggest competition. But what he learned at Big Blue helped save Apple during its darkest days in the late 1990s — a manufacturing turnaround that Cook hasn’t gotten proper credit for.
• Privacy and security: Cook’s commitment to customers’ privacy and security led to a tense standoff with the FBI after the San Bernardino terrorist attack. The book details the exclusive inside story of how Cook “bet the company” on defying the FBI.
• Environment: Cook took Apple from being one of the “least green” companies in 2011 to running on 100 percent renewable energy power in 2018. Apple’s environmental initiatives under Cook are monumentally important, especially in an era when the U.S. government denies climate change.
Drawing off authorized access to Apple executives, TIM COOK is the first book to give an honest look at the man running one of the most powerful companies in the world. Steve Jobs had the vision to see where Apple could go, but Tim Cook has proven to be the man to actually get it there.