Quirky Apple Pay videos urge iPhone users to text cash


Pay for your doughnut dash with help from Apple Pay.
Pay for your doughnut dash with help from Apple Pay.
Screenshot: Apple

It’s been a banner week for Apple Pay with big new retailers adopting this payment service. And now the company is piling on with a trio of short videos urging users to send money via the Messages app with Apple Pay Cash.

Like many  of this company’s videos, the entries in “They send, you spend” are both funny and informative.

Watch them now:

The three ads remind iPhone, iPad, and Mac users that they can easily request and send small amounts with Apple Pay Cash. Like, to fulfill urgent needs for doughnuts and salsa. Or maybe buy an ugly but cheap gift.

Apple Pay — They send, you spend — Doughnuts

Apple Pay — They send, you spend — Salsa

Apple Pay — They send, you spend — Gift for Dad

A big week for Apple Pay

This follows on the heels of Tuesday’s announcement that this payment system will soon be available at Target and other retailers. There’s also good news for Aussies.

To be clear, Apple Pay and Apple Pay Cash are similar but slightly different. Apple Pay allows users to buy items from retailers, restaurants, etc. Apple Pay Cash, on the other hand,  gives users a simpler way to send friends and family money without having to use third-party services like PayPal.


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.