Apple could take on Fire TV Stick with its own streaming dongle

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Amazon Fire TV Stick
Amazon's Fire TV Stick offers streaming content at a low price.
Photo: Amazon

Apple has spent upwards of $1 billion creating original TV shows, but as of yet it hasn’t revealed exactly how it plans to get these in front of users. One idea? That it could release a streaming dongle, similar to Google’s Chromecast and Amazon’s Fire TV Stick.

This could be a lower cost entry point into the streaming TV market — since both Amazon and Google’s offerings cost under $50, compared to $180 for the Apple TV.

News of the plan was shared by The Information. However, it’s not clear whether Apple is actually planning to proceed with this project, or if this is just one of the many, many ideas Apple comes up with that never goes beyond the R&D lab.

Tim Cook, like Steve Jobs before him, has frequently talked about how he is every bit as proud of the products he says “no” to as the ones he approves, since this is necessary to keep Apple’s vision focused.

According to a Wall Street Journal report from September, Apple has pushed the debut of its first TV shows back to next March, although there is the possibility they will be delayed again. The report also claimed that Apple is focusing on producing family-friendly TV shows, and that Apple is trying to avoid more mature content with excessive violence and drug abuse.

Would you buy an Apple TV dongle? Let us know in the comments below.

Source: The Information