Filmmakers generally overpack, carrying loads of gear for every possible need on the set of a commercial.
One week after an iPhone XS Max, Director Martin Moore christened it by filming a 54-second commercial for Koss headphones.
Moore, impressed with the results, posted the commercial to YouTube. His only extra gear was a 3 axis gimbal to steady the footage.
The commercial shows a man donning the headphones and dancing as he moves around the city. Moore shot his scenes at 30fps and exported it at 24fps to “slow it down slightly.”
“I was totally blown away by the new camera,” Moore said in an article on the website iPhone Hacks. “The dynamic range, color saturation, (autofocus) acquisition and (autofocus) tracking and overall image quality had me thinking, ‘I wonder if I could actually shoot a commercial with this, and if so could anyone even tell.’”
iPhone Hacks writer Evan Selleck noted problems with the transitions between light and dark. “(Still), the end result is pretty fantastic and does indeed show off how powerful and useful the camera system in the iPhone XS Max (and XS) can be,” he said
The headline above hasn’t been breaking news for some time. The iPhone has proven itself a valuable tool for filmmaking, especially as it greatly reduces the financial barriers associated with equipment.
Sundance Film Festival goers in 2015 were astonished while reading the closing credits to Scott Baker’s Tangerine, which ended with the words “Shot on the iPhone 5s.”
Earlier this year, Oscar-winning director Steven Soderbergh declared the iPhone “the future of filmmaking,” after using the iPhone X to film Unsane. Netflix recently bought the distribution rights to his second film with an iPhone, High Flying Bird.
Source: iPhone Hacks