Apple debuts a pair of new Apple Watch ‘how to’ videos

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Apple Watch 2
New videos showcase Apple Watch’s Workouts and Emergency SOS features.
Photo: Apple

With the Apple Watch Series 4, Apple’s wearable devices have moved firmly into the territory of “must have” tech products. And Apple wants to make sure that potential customers know everything they can do!

As a result, the company unleashed a pair of new “How to” videos over the weekend — showcasing how to use the Apple Watch’s Workout feature and its Emergency SOS mode. Check them out below.

The spots, which were shared to Apple’s YouTube channel, aren’t in-depth. However, they provide an accessible entry point to people who may still be wondering what exactly the Apple Watch could do for them.

While this year’s Apple Watch is the most feature-packed edition yet, that also risks alienating some potential buyers who can’t wrap their heads around the single purpose use-case of the device — since it no longer has just one or two use-cases.

By breaking down the various functions into bitesize chunks, though, we think Apple is helping people realize that the Apple Watch may well be a device they could benefit from owning.

Do you think Apple is good enough at articulating the purpose of the Apple Watch to buyers? Let us know your thoughts in the comments below.

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