Come September 1st, everyone expects Apple to announce at least some sort of streaming iTunes functionality… but what if that’s all a red herring? According to All Things D, that might just be the case: they are saying that the next version of iTunes won’t stream media from the cloud, but will instead by heavily integrated with social networking features.
The idea is this: future versions of iTunes would basically be little social networks, in which you’d be able to share recommendations of apps, movies or songs with other people. There’d be no actual media sharing ability at first, but this is clearly an evolutionary move, laying the groundwork for a more feature rich streaming iTunes to come.
It’s a very interesting rumor. Apple executives have said that the streaming iTunes capability we should expect in the near future is more modest than the pie-in-the-sky dreams of internet opiners. Combined with the rumored streaming television ability of the new iTV, this would seem to be a more realistic rollout of a future cloud-based iTunes for Apple to take.