We’ve been hearing rumblings of an iOS-driven AppleTV rebranded as the iTV and priced at $99 for a couple months now, and now it seems that Digg founder Kevin Rose thinks that these rumors have a lot of weight.
Although it’s not clear if Rose has any inside information, he writes: “From what I hear we should expect to see the iTV launch in September.” That would certainly confirm rumors we’ve heard that the new ‘iTV’ will debut alongside a freshly rejiggered iPod Touch at Apple’s iPod event in September, and it makes a lot of sense besides: the AppleTV, after all, has always pretty much been just a big iPod you could hook up to your television.
More to the point, Apple themselves said that their plans for a media-streaming iTunes update would likely be “more limited in scope” than people were anticipating. We all know that the music industry and film industry have been being difficult when it comes to signing licensing agreements with Apple for streaming, but television’s another story… as an institution, they are already quite comfortable with digital streaming. Could that mean that the streaming iTunes rollout will be limited in scope for everything save television at first?