Today in Apple history: Apple teams with Volkswagen for VW iBeetle


The first Apple car, a collaboration with VW known as the iBeetle, rolls onto the scene.
The first Apple car, a collaboration with VW known as the iBeetle, rolls onto the scene.
Photo: Volkswagen

April 22: Today in Apple history: Apple teams with VW for the iBeetle April 22, 2013: The world gets its first Apple car. Well, kind of.

In reality, the iBeetle is a collaboration with German carmaker Volkswagen that offers a car “stylistically linked” to Apple. This means Apple-inspired colors, a built-in docking station for your iPhone, and a special app that lets you control the car’s features.

The iBeetle debuted at the Shanghai Auto Show. At the time, the world was very excited about a possible Apple Car (as we continue to be today). Apple had been interested in getting into the automotive game all the way back to 1980. Steve Jobs seemed keen on the idea, although he died before the iBeetle became a reality.

The iBeetle: An iPhone on wheels? Sort of.

Inside the VW iBeetle, a collaboration between Apple and Volkswagen
Inside the VW iBeetle, a special dock put the iPhone at the heart of the driving experience.
Photo: Volkswagen

Unfortunately, the iBeetle — like some of Apple’s other half-baked collaborations — didn’t quite live up to the hype.

It came in seven different muted exterior colors reminiscent of the iPhone. These included Candy White, Oryx White Mother of Pearl Effect, Black Monochrome, Deep Black Pearl Effect, Platinum Grey and Reflex Silver.

It also boasted a built-in iPhone dock and custom Beetle app. Features included the ability to stream songs from Spotify and iTunes; check lateral acceleration; monitor oil and coolant temperature gauges for the engine; and access a compass.

A “Trainer” feature, meanwhile, allowed users to compare drive times, distances and fuel economy on routes. “Postcard” let you send your current location to friends, while “Photo” sent photos inside the car to social networks. “Reader” read new text messages and social media posts.

Apple Car remains a dream

The iBeetle isn't the end of Apple Car experimentation.
The iBeetle isn’t the end of Apple Car experimentation.
Photo: Volkswagen

Ultimately, the world viewed the iBeetle as a missed opportunity. Apple clearly remained interested in automotive technology, however. The following year, the company introduced an improved in-car operating system called CarPlay.

Today, Cupertino is reportedly working on an Apple Car — although it’s not clear whether this will be an Apple-manufactured vehicle or an iBeetle-style software framework. Nonetheless, Apple continues to spark rumors about its automotive ambitions. The company recently published a research paper describing how neural networks can improve accuracy in LiDAR technology used in autonomous vehicles.

An Apple self-driving car has been spotted by the CEO of a self-driving car startup called Voyage. And at the end of last year, an image popped up on Google Earth depicting a former Fiat Chrysler Automobiles facility in Arizona that Apple may be using to test autonomous vehicles.

Are you excited about the possibility of an Apple Car? Let us know your thoughts below.