This week on The CultCast: Siri sucks, Apple knows it, and Cupertino isn’t sure how to fix it … but there’s still hope. Plus: Our 2018 WWDC hardware expectations!
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CultCast #327 – Our WWDC ’18 hardware predictions!
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@lewiswallace / @erfon / @lkahney / @bst3r
This week’s stories
- Apple will kick off its 29th annual Worldwide Developers Conference on Monday, June 4. keynote at 10 a.m.?
- The weeklong event, which will offer the first previews of Apple’s next big software updates, will again be held in the McEnery Convention Center in San Jose, California.
- According to a new Digitimes report and analyst Ming-Chi Kuo, Apple is prepping a new entry-level 13-inch MacBook that will debut in the second quarter of 2018. The price? A mere $999.
- One other interesting tidbit in today’s report is that Apple’s upstream supply chain has supposedly started shipping components for a new iPad Pro upgrade and cheaper 9.7-inch iPad. The 9.7-inch iPad is reportedly set to be released in the second quarter of this year (making WWDC a likely candidate for its debut), while the refreshed iPad Pro will come some time in the second half of 2018.
- I’ve seen a ton of sales on the 9.7-inch iPad, and also the iPad Pro more recently.
- June is the sixth month in the year, so technically all these products could be unveiled at WWDC.
- Remember, the 10.5-inch iPad was announced at the last WWDC.
- Under the veil of anonymity, some current and former Apple employees are admitting Siri sucks, and Apple knows it.
- Apple’s AI assistant is way behind the competition, and a new report indicates that Cupertino’s coders can’t agree on how to fix Siri — or even if it should be fixed.