Life After Print: The Macintosh Way released as a Free eBook


macintosh way

Guy Kawasaki’s seminal book The Macintosh Way is a classic for technology marketers (“evangelists”) and Apple geeks alike.  It is fondly remembered from the Golden 68k Macintosh Era, and is used to this day as reference material for startup businesses and college courses.

The book went out of print several years ago, and Guy has been working since to get the rights back.  He has finally succeeded, and is making the digitized eBook available free to everyone for the asking.

The Macintosh Way has seen Apple and the Mac through many changes over its twenty year lifetime; to celebrate the re-release, Guy has also released this video detailing the book’s transformation from printed page to computer screen:

To get your free eBook, follow Guy on Twitter and sign up at
You can also read the book in the OfficeDrop iPad app.


Added bonus for this old Mac geek (and full disclosure): my own Vintage Mac Museum was used to film the opening of the video.  For a few enjoyable hours this spring the production team and I relived the Macintosh Way!  For more on filming the spot, see Vintage Macs Live Again.  Anyone up for Snood?

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