Samsung will take a new stab at Apple Watch on Wednesday.
The South Korean company has scheduled an event in Berlin on August 30, where it will unwrap a brand new wearable. A teaser animation posted on Twitter backs up recent rumors that have claimed health and fitness will be its primary focus.
Samsung was the first major technology company to embrace smart wearables with the launch of its first Galaxy Gear in 2013. It has rolled out new smartwatches and fitness bands every year since then, and even made them compatible with iOS.
Despite this, none have mounted any kind of real threat against Apple Watch — but Samsung won’t give up. On Wednesday, it will announce another new wearable that is expected to challenge Apple Watch’s best feature: fitness tracking.
What's new in wearables? You're about to find out. Watch live on 08.30.2017 at https://t.co/D1o7wTsE5H pic.twitter.com/7z0qMrkIQK
— Samsung Mobile (@SamsungMobile) August 28, 2017
It is believed to be called the Gear Sport. We’re expecting it be powered by all new internals, including a dual-core Exynos processor and 1GB of RAM, with new fitness tracking features. Like Apple Watch, it will offer workouts for activities like swimming and rowing.
SamMobile, which has a great track record when it comes to Samsung rumors, says the Gear Sport will the first device powered by Tizen 3.0. It will also offer standard Wi-Fi connectivity, plus Wi-Fi Direct for faster data transfers between the watch and your phone.
Other Samsung watches offer fitness tracking, and have heart rate monitors baked in. But they don’t offer the same kind of experience you get on Apple Watch, which really pushes users to be active and reach their fitness goals.
Samsung will be hoping to replicate that, but it seems unlikely it will have much of an impact on Apple Watch sales — especially not with Series 3 right around the corner.