Apple Music partners with Fender for rocking playlists


Brands are partnering with Apple Music to curate playlists.
Photo: Ste Smith/Cult of Mac

Electric guitar fans can listen to Apple Music playlists from Fender, maker of some of the world’s most iconic axes.

Five new playlists emerged from the new Fender/Apple Music partnership. While rock ‘n’ roll might be the first thing that comes to mind when you think of Fender, the company is also highlighting how its instruments have been used in R&B, hip-hop, jazz and other genres.

“We’re pleased to partner with Apple, to bring a Fender-curated music experience to long-time Fender fans and those just discovering the brand,” said Evan Jones, chief marketing officer at Fender Musical Instruments Corporation, in a press release announcing the arrangement. “These five new playlists honor a diverse range of iconic artists and visionaries, and an emerging generation of artists, who are driving guitar and music forward.”

Fender’s five playlists span more than 70 years of guitar songs. The eclectic mix of tunes range from experimental guitar jams to emerging artists to iconic guitarists.

Fender playlists on Apple Music

The first playlist, “Roots, Rock & Twang,” holds a blend of Americana, country and rock tracks. “Best of the Rock You Need to Know” features rock tracks that will energize your day. Acoustic guitar fans can get down on the “Best of Everything Acoustic” playlist. There’s also a “Today’s Hits” playlist featuring modern rock and a “Best of Under the Radar” playlist that will introduce you to new guitarists and bands you probably haven’t heard of yet.

Apple Music partnered with more than 60 other brands on various playlists during the past year. Nike, Disney, Complex, BBC and a host of other companies curated their own playlists on the streaming music service.

Via: AppleInsider


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