Apple online store goes down ahead of WWDC keynote


Apple store down event
"We'll be back."
Screenshot: Cult of Mac

Apple’s online store is now down ahead of its WWDC keynote.

The temporary shutdown all but confirms new products will be appearing later today. Apple is expected to announce updates to the MacBook Pro lineup, an all-new 10.5-inch iPad Pro, and maybe even a Siri-powered smart speaker.

“We’ll be back,” reads the notice that appears if you attempt to purchase anything from the Apple online store right now. “We’re busy updating the Apple Store for you. Please check back soon.” You can still browse the rest of Apple’s website.

Apple’s big keynote kicks off at 10 a.m. PDT (1 p.m. EDT) today. As is customary for WWDC, it will bring our first previews of iOS 11, watchOS 4, tvOS 11, and macOS 10.13. Recent rumors have also promised us a bunch of new hardware.

Updates to the MacBook and MacBook Pro, finally bringing Intel’s latest Kaby Lake processors, seem likely. There have also been strong hints at an updated 12.9-inch iPad Pro, and a new 10.5-inch iPad Pro with a redesigned form factor.

Recent rumors have also promised that Apple is working on a Siri speaker that will go up against Amazon Alexa and Google Home — possibly with a built-in camera and touchscreen. However, it seems we could be waiting a little longer for this to arrive.

We’ll be live-blogging the WWDC keynote to bring you the latest as it unfolds, so be sure to keep an eye on Cult of Mac throughout the day. Apple will also be live-streaming the event through its website.


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.