CEO who once likened Apple to Hitler steps down

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Yep, they went there. Photo:
CEO Jia Yueting was forced to issue a groveling apology in the aftermath.
Photo: LeEco

The founder and CEO of Chinese tech company LeEco, which makes everything from smartphones to smart TVs, has stepped down from his position as chief executive.

Why would you know Jia Yueting? Because way back in 2015, he was the CEO forced to issue a groveling apology after LeEco issued an ad depicting Apple as Hitler — complete with a red armband showing the Apple logo instead of a swastika.

Text on the advert read described Apple as a “dusk empire,” suggesting that was on the wane as a company.

Today, Apple’s become the first company in history to be valued at $800 billion, and could well break the trillion dollar mark in the not-too-distant future.

LeEco, on the other hand, is struggling. Attempts to crack the U.S. market have run into problems, and it’s now reportedly trying to sell its Silicon Valley property to raise money. It may also cut around one-third of its U.S. jobs. In addition, it has suffered cash flow issues, and is undergoing major restructuring after receiving a much-needed $2.2 billion investment from property developer Sunac China Holdings.

As part of the shakeup, Liang Jun, a former Lenovo executive, will take over from Yueting as new CEO. Chief financial officer Yang Lijie is also resigning “for personal reasons.”

Back in 2015, Jia Yueting told Cult of Mac that: “I am deeply sorry for publishing the animation ad on Weibo [likening Apple to the Nazis.] In hindsight, it was a misstep and I have removed it. It was insensitive and wrong to try to use such an image in a lighthearted way … My intention was to express our vision that open-ended technology ecosystems are more beneficial to consumers and encourage true innovation. Please accept my sincere apologies, and thank you for your attention and understanding.”

Source: TechCrunch