Amazon Prime Video for Apple TV may be unveiled at WWDC

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Prime Video is coming to Apple TV.
Prime Video is coming to Apple TV.
Photo: Amazon

The feud between Apple TV and Amazon Prime appears to finally be over.

Apple plans to unveil an Amazon Prime Video app for Apple TV at its Worldwide Developers Conference next month, according to a report that claims the new app will go live this summer.

The deal with Amazon is a win-win for Apple. The iPhone-maker will be able to give customers access to more award-winning video content like Amazon’s show Transparent and sell more Apple TV units in the process.

Buzzfeed reports that
As part of the arrangement between the two companies, Amazon agreed to begin selling Apple TV again, according to BuzzFeed. Amazon removed the product from its store in 2015.

“We want our player, our Prime Video player, to be on [Apple TV], and we want it to be on the device with acceptable business terms,” said Amazon CEO Jeff Bezos in an interview last year. “And so, you can always get the player on the device; the question is can you do so with acceptable business terms. And if you can’t, then we don’t want to sell it to our customers, because they’re going to be buying it thinking they can watch Prime Video and then they’re going to be disappointed. And they’re going to return it.”

Rumors of Apple TV getting Prime Video surfaced last week with a report claiming it would happen in the third quarter of 2017. It’s still unclear when Amazon will start selling Apple TV again.