Baron Fig packs max features into minimal bags | Cult of Mac

Baron Fig packs max features into minimal bags


Slim, yes, but this bag can haul your daily carry.
Slim, yes, but this bag can haul your daily carry.
Photo: Baron Fig

Baron Fig, the brand that achieved a cult following among designers and artists with high-quality notebooks and pens, has come up with a thoughtful way for you to carry their tools.

Its new line of bags is called Bags for Thinkers, but the thought put into the function of each bag – a backpack, messenger bag and tote – goes beyond a clever name. How each works was created after soliciting the input of the fans of its other products.

The results can now be pre-ordered on Kickstarter. After just a couple of days, the Baron Fig bags have already surpassed its crowdfunding goal of $50,000.

All three bags come in charcoal or wine color (with blue a future possibility) and are constructed with a durable weather-resistant canvas.

About the only thing fancy about the bags is the sound of the Baron Fig name. All of its products, these bags included, are minimalist. And unlike a lot of bags designed for creatives, these are reasonably priced.

Baron Fig bags
The Tote, The Backpack and The Messenger by Baron Fig.
Photo: Baron Fig

The backpack is slim and, at first glance, may seem like it won’t hold much. The Baron Fig team claims that 95 percent of the hundreds of tech backpacks they examined were mostly empty. People carried a laptop and a few accessories, using only a small amount of the total space of their packs.

The backpack ($85) has swing pockets on the side for items like keys, a wallet or an iPhone. The inside has a padded pocket for a 15-inch laptop, plus mesh utility compartments and other pockets.

The messenger bag ($75) also holds a 15-inch laptop but also has a secure zipper pocket on the inside for valuables. There are two outer back pockets as well as a zippered compartment on the front.

The tote ($45) has the same functional pockets, including for a laptop but in spacious tote back that can either be shouldered or carried by the handle.

If all goes according to Baron Fig’s production timeline, bags could begin shipping to Kickstarter backers this fall.

Baron Fig came on the scene in 2013 when it raised more than $168,000 on a “perfect” notebook project. It then returned to Kickstarter with a pen, the Squire, and raised another $145,000 to bring it to what is now a pretty dedicated and growing group of Figgies.

After creating its first notebook, it has expanded the notebook line to include one called Askew with ruled pages that are hand-drawn, thus not having any straight lines.


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