Apple retail boss teases new store in Dubai

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Dubai Mall is getting an Apple Store.
Dubai Mall is getting an Apple Store.
Photo: Apple

Apple plans to expand its retail presence in the Middle East by opening a brand new store in the United Arab Emirates.

The new store coming to the Dubai Mall got revealed today by Angela Ahrendts, Apple’s VP of retail, who tweeted a teaser of the location. It will be Apple’s third store in the UAE (and second in Dubai) once it opens.

Opening-day details still haven’t been revealed by Apple, although the company created an official page for new Dubai Mall store. All the page says is that the grand opening is coming “soon.”

The new store will be located right across the street from the world’s tallest building, the Burj Khalifa. Apple is giving the store the theme of “Creativity. Connected.” and hopes it will link to Dubai’s creative community, from startups to boutiques.

Apple erected a two-story mural wall on the front of the store that represents 35 local enterprises and illustrates the connectivity between small businesses across the country. Apple’s other store in Dubai is located at the Mall of the Emirates.