Instagram will begin cloaking photos it deems “sensitive” with a blur screen that warns users of potentially troubling content.
This is the latest tool in a series instituted by Instagram to make the mobile photo- and video-sharing platform “safer” for its more than 600 million users. CEO Kevin Systrom wrote on the Instagram blog that photos will only be screened after a user has complained and a review team evaluates whether the content merits the warning cover.
“This change means you are less likely to have a surprising or unwanted experience in the app,” Systrom wrote.
Systrom’s blog post, published Thursday, did not spell out what type of content would be sensitive enough to blur, though some pictures that get the warning could still fall within Instagram’s current decency guidelines.
In an email statement to The Verge, Instagram clarified: “Examples include animal rights groups that share content to expose animal testing conditions or animal abuse or content that raises awareness of humanitarian crises around the world (famine, impact of war on local community),” the statement read.
A viewer can opt to look at the picture by clicking on the words “See Photo” at the bottom of the warning.
Instagram also announced a two-factor authentication option that can be found under the gear icon on your profile.
To understand all the privacy tools Instagram now provides, click here to learn about account blocking comment controls and other features.