Apple announced 600,000 pre-orders for iPhone 4 on Tuesday, a number “far higher” than the company anticipated.
In a short press release, the company said the unexpectedly-high demand caused many system malfunctions and apologized for any difficulties and frustration.
Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.
Earlier, AT&T said it had received 10-times the number of iPhone pre-orders than last year’s iPhone 3GS, and is suspending pre-orders.
“Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we’re suspending preordering today in order to fulfill the orders we’ve already received,” AT&T spokesman Mark Siegal told the New York Times. “The availability of additional inventory will determine if we can resume taking preorders.”
Radio Shack has also suspended pre-orders, it said on Twitter.