Customers visiting one of Apple’s popular stores in New York City got treated to a horrific sight on Valentine’s Day: a giant image of a pregnant Donald Trump standing naked in the loving embrace of Vladimir Putin.
The disturbing image was projected on the side of Apple’s store in Chelsea on the corner of 15th Street and Ninth Avenue. Dating app Hater staged the stunt as a way to promote its launch — as well as draw some laughs.
Love trumps hate
“There’s a lot of tension out there, regardless of which side you’re on,” Hater CEO Brendan Alper told Business Insider. “We’re just trying to make people laugh. Through humor, hate can turn into love.”
At the bottom of the image was Hater’s upside-down heart logo, with the company’s “Love through hate” motto at the top.
It’s unclear if Apple gave Hater permission to project the image on the side of its building. Apple has had a rocky relationship with Trump ever since the outspoken leader called for a boycott of Apple products during his unorthodox presidential campaign.
After the election, Apple CEO Tim Cook took part in a tech summit with Trump and even got spotted eating dinner with Ivanka Trump and her husband, Jared Kushner. But Cook also slammed Trump’s immigration ban, saying the move would be bad for Apple.
Hater: A dating app built on mutual hatreds
The Apple store wasn’t the only location where Hater displayed its eye-gouging Valentine’s Day image. It was also projected on a CVS near a subway stop and on the side of a building in Brooklyn.
Hater launched this week as an alternative to Tinder and the growing constellation of iOS dating apps. Instead of liking other individuals, Hater helps you connect with people who hate the same things you do. If you hate President Agent Orange, your dating options are looking pretty good: Nearly 80 percent of Hater’s 200,000 current users say they hate the Donald.