Today in Apple history: Mac’s ‘1984’ ad debuts in theaters

January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” ad debuts as a trailer in movie theaters. To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision. Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on … Continue reading Today in Apple history: Mac’s ‘1984’ ad debuts in theaters