Apple dropped a charming new iPhone ad over the weekend, showing off the Portrait mode available on Apple’s phablet-size iPhone 7 Plus.
Called “Take Mine,” the ad tells the story of a young woman who arrives in a Greek village to visit her grandma, only to quickly become an in-demand portrait photographer for the locals. Upbeat, warm, and showing off the iPhone 7’s impressive tech without a hard sales pitch, it’s a definite winner.
Check it out below:
As Apple notes, “Portrait mode on the iPhone 7 Plus helps you take great portraits by creating a depth-of-field effect that blurs backgrounds and brings faces into beautifully sharp focus. So now, taking a professional-looking portrait is as easy as snapping a photo.”
The ad concludes with the same “Practically magic” tagline that Apple has used for much of its iPhone 7 advertising.
What do you think of the ad? Leave your comments below.