Target had a record-breaking day of online sales on Thanksgiving — and Apple devices were one of the big movers.
The retailer singled out the iPad as a particularly hot seller. The Apple tablets helped Target achieve traffic and sales that blew past numbers for last year’s Cyber Monday event.
Serving up big discounts on iPads likely wasn’t the only benefit Target got from Apple devices this Thanksgiving. According to the corporation, more than 60 percent of its online sales were placed from a mobile device. While Target doesn’t reveal how many of those sales came from iOS mobile devices, previous studies have suggested that iPhone and iPad owners are far more likely to spend money online than Android owners.
Big Apple sales are nothing new for Target during Thanksgiving. In previous years, the retail giant reportedly sold one iPad every second on Thanksgiving Day.
More recently, however, Target CEO Brian Cornell blamed Apple for Target’s disappointing second-quarter earnings. In Target’s most recent earnings call, Cornell claimed that Apple products fell 20 percent in sales at his company’s stores, resulting in a double-digit percentage sales decline in the retailer’s electronics division.
Overall, a massive $1.15 billion was reportedly generated in online sales between midnight and 5 p.m. Eastern this Thanksgiving — representing a 13.6 percent year-over-year increase. Mobile devices accounted for $449 million of this, with smartphones making up $322 million in sales, while $127 million in sales were made on tablets.