Microsoft just killed its Apple Watch competitor | Cult of Mac

Microsoft just killed its Apple Watch competitor


The Microsoft Band 2 never caught on.
The Microsoft Band 2 never caught on.
Photo: Microsoft

The Microsoft Band may have just met its demise.

Microsoft’s online store has officially stopped selling the Band 2 which was positioned as a competitor to the Apple Watch. The company also revealed today that it will not release a new Microsoft Band 3 this year.


“We have sold through our existing Band 2 inventory and have no plans to release another Band device this year,” a Microsoft spokesperson told ZDNet.

Microsoft insists that despite removing all mention of the Band 2 from its online store, it is still committed to supporting Band 2 customers. It also pulled the Band 2 software development kit though, so new third-party apps will be scarce.

In an effort to boost sales of the Band 2, Microsoft offered a free Band 2 to customers that traded in an Apple Watch. Obviously that promotion didn’t do so well and now that the Apple Watch Series 2 is out the Band 2 looks even more stale.

A team of software engineers were reportedly working on bringing Windows 10 to the Band. That team was disbanded a few months ago. According to ZDNet’s report, most of the hardware team behind Band has also been dispersed to other hardware teams in the company.


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.