The first ever J.D. Power music streaming satisfaction survey found that Apple Music is the most liked streaming service in the U.S.
Spotify didn’t even manage to crack the top 3 in the survey that polled over 4,000 subscribers to music streaming services to gauge how well each company performs when it comes to performance and reliability, ease of use, cost, content, communication and customer service.
Social is key
Apple Music managed took the top spot in three of the six categories, scoring high marks in reliability, content and ease of use. Apple scored an overall score of 834. Rhapsody came in a surprising second place, posting a score of 826.
“The key to success is increasingly becoming how well streaming music brands create a viable music ecosystem that can not only support multiple types of devices, but also facilitate listeners’ social sharing and following of playlists with others,” said Kirk Parsons, senior director of media at J.D. Power.
While Spotify is winning when it comes to paid subscribers, Apple Music’s reliance on artist exclusives has boosted its overall satisfaction. JD Power found that 74% of customers who listen to exclusive content said they definitely will recommend the service.