Apple Filming Next-Gen iPhone Commercials Directed By "American Beauty" Director | Cult of Mac

Apple Filming Next-Gen iPhone Commercials Directed By “American Beauty” Director



With every new Apple product comes a new advertising campaign, so it’s no surprise that Cupertino’s already casting for a new campaign centered on the next iPhone. Now Engadget has confirmed it with their sources.

According to Engadget, the next iPhone commercial will be directed by American Beauty director (and mawkish paper bag enthusiast) Sam Mendes will be helming the commercials for the next iPhone, which is being referred to as Mammoth / N90 internally… presumably to keep the actual name of the next iPhone (the only aspect of the device not yet revealed by leaks) underwraps until WWDC.

The spots will apparently heavily promote the next iPhone’s videoconferencing abilities, and one will featureg a mother and daughter having a video iChat call with one another.

Engadget also spotted some Twitter status updates from young actors bragging about their forthcoming auditions…. although I’m guessing after their indiscretion has been picked up by the newsfeeds, their chances of actually landing the roles are pretty slim.