T-Mobile has declared “the era of the data plan is over,” and that it is offering all users unlimited data from this point on.
Called T-Mobile ONE, the new setup announced by CEO John Legere offers customers a way to get rid of pesky data plans — with unlimited talk, text and 4G LTE smartphone data, all for the impressively low cost of $40 per line if you’re a family of (at least) four.
There are, it should be noted, a couple of provisos it’s worth knowing about. For staters, although it’s impressive that video data is included as part of the unlimited package, this only includes standard definition video. If you absolutely positively must have HD video, you’re looking at paying an additional $25 per month.
The service also requires you to sign up as a family of four+ to get the $40 rate. The first line will set you back $70 per month, while the second costs $50, and third, fourth, fifth, sixth, seventh and eighth lines are only $20.
Still, it’s a great deal and one which Legere’s not incorrect in saying more accurately reflects the needs most modern consumers have for their smartphones.
Now let’s see if his challenge to AT&T and Verizon to match the offer amounts to anything …
