Apple has posted a new “Shot on iPhone” ad that’s sure to tug at your heart strings. Titled “The Human Family,” the one-minute clip reminds us that despite all our differences, we’re really all the same.
The ad uses a poem written by poet laureate Dr. Maya Angelou, and it will air on TV for the first time during the opening ceremonies for the Rio Olympics this Friday. However, you can enjoy it early on Apple’s YouTube channel, or via the embed below.
https://youtu.be/ztMfBZvZF_Y
Like every Shot on iPhone ad, all the images and videos featured in “The Human Family” were taken on an iPhone. The poem is fitting for an Apple ad, given the company’s public support for human rights and making the world a better place.
Here is Maya Angelou’s poem in all its glory:
I note the obvious differences
in the human family.
Some of us are serious,
some thrive on comedy.Some declare their lives are lived
as true profundity,
and others claim they really live
the real reality.The variety of our skin tones
can confuse, bemuse, delight,
brown and pink and beige and purple,
tan and blue and white.I’ve sailed upon the seven seas
and stopped in every land,
I’ve seen the wonders of the world
not yet one common man.I know ten thousand women
called Jane and Mary Jane,
but I’ve not seen any two
who really were the same.Mirror twins are different
although their features jibe,
and lovers think quite different thoughts
while lying side by side.We love and lose in China,
we weep on England’s moors,
and laugh and moan in Guinea,
and thrive on Spanish shores.We seek success in Finland,
are born and die in Maine.
In minor ways we differ,
in major we’re the same.I note the obvious differences
between each sort and type,
but we are more alike, my friends,
than we are unalike.We are more alike, my friends,
than we are unalike.We are more alike, my friends,
than we are unalike.
