Apple loses to Facebook and Google as top talent attractor | Cult of Mac

Apple loses to Facebook and Google as top talent attractor


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Apple is one of the top 5 companies in the U.S. when it comes to attracting and keeping talent, but its rivals Facebook and Google are even better.

LinkedIn has come out with its first ever Top Attractors list based on insights from tracking billions of data points of its 433 million members and discovered that in the employee perks arm race, few can top Google.

By analyzing job applications, engagement on company profiles and new hire staying power, LinkedIn’s survey found that Google’s wide array of benefits — like their offer to provide post-mortem financial support to the spouses and families of employees — goes a long way toward retaining employees. The company obsesses over lavishing its nerdy overachievers with benefits, but the rest of Silicon Valley isn’t far behind.

While Google came in at number one, Salesforce and Facebook took second and third place, followed by Apple and then Amazon in the number 5 slot. Uber, Microsoft, Telsa, Twitter and AirBnB rounded out the top 10.

Apple earned praise for its decision last year to give restricted stock units to the majority of its 100,000 employees, including Apple Store workers. Former Apple employees on LinkedIn rave about working with talented co-workers and the company’s great flexibility.

Apple has also been working on diversifying too. In the last year it increased the hiring of women by 65%, bringing in 11,000 new female employees.


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