Apple helps raise more than $8 million with Apps for Earth campaign


100% of the proceeds from Apps for Earth is going to the WWF.
Photo: Apple

Apple’s recent Apps for Earth campaign with the World Wildlife Fund has raised more than $8 million to support the organization’s conservation work. The campaign also raised awareness among hundreds of millions of people, Apple says.

The Apps for Earth campaign ran for 10 days in April, featuring apps from 24 developers who “worked together to help the planet, one app at a time.” 100 percent of all proceeds has gone to conservation work.

To support the campaign, app developers created exclusive interactive and educational content for their apps and games, some of which was available through in-app purchases.

This is the second time Apple has teamed up with the WWF to save the planet. Last year, the duo agreed to a multiyear partnership to protect up to a million acres of responsibly managed forest across China.

Apple has also been committed to raising money for aids charity (PRODUCT)RED, and various other charities throughout the years. CEO Tim Cook also announced he was donating $100 million of his own money to charity in February 2012.

Source: Apple