Swiss banks are finally getting Apple Pay

Swiss banks are finally getting Apple Pay

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Apple in talks to bring Apple Pay to Israel
Apple Pay has a new market opportunity.
Photo: Jim Merithew/Cult of Mac

Apple’s VP of Apple Pay recently said that Apple was “working rapidly” to bring its mobile payment system to new markets — and according to a fresh report that rapid progress may result in Apple Pay arriving in Switzerland, its seventh market, as early as next week.

Apple Pay is said to be arriving in Switzerland on Monday, June 13. The service will reportedly be available initially from Swiss private bank Cornèr Bank, although the country’s other big banks have not been confirmed or denied yet.

At present, Apple Pay is live in the U.S., Canada, the U.K., Australia, China and Singapore. Apple has announced that it plans to bring Apple Pay to Hong Kong soon, but no date has yet been revealed. Other likely markets include France (which would be the third European market after Switzerland and the U.K.), Brazil and India.

“First, we look at the size of the market for Apple products,” Apple Pay’s VP Jennifer Bailey told TechCrunch this month, when explaining how Apple chooses its new markets. “We also look at credit and debit card penetration, and [existing] contactless payment coverage.”

Given that Switzerland’s watch-making industry was, in the (alleged) words of Jony Ive, “f*cked” by the arrival of the Apple Watch, it’ll be fascinating to see just how enthusiastically the country takes to Apple Pay!

Source: Finews

Via: iPhone-ticker