iPad Wins: CBS To Offer 2010 Fall Lineup In HTML5 | Cult of Mac

iPad Wins: CBS To Offer 2010 Fall Lineup In HTML5


CBS Will Have Full Slate of Web Video on the iPad

CBS announced on Friday that they will be going the HTML5 optimized route to bring content to your iPad, iPhone and iPod Touch. Instead of creating a slick app like ABC’s, CBS thinks the best way to enter the post-flash mobile web is through CBS.com.

CBS Interactive SVP Anthony SooHoo confirmed to NewTeeVee.com that the 2010 Fall line-up will be available to non-flash users. I love how CBS’s move to HTML5 is based solely on the iPad:

Unlike ABC, which built an iPad app to deliver its full-length episodes and promotional clips on the device, CBS decided to focus on delivering video through its website, CBS.com. Since the Apple tablet doesn’t support Adobe Flash, CBS has created a video site for the iPad through HTML5 instead. It’s still early days, but Soohoo expects CBS to deploy more and more video that is iPad-ready, until it reaches content parity with what’s available on the website through a PC.

Interestingly enough, CBS is exploring some unique advertising opportunities to take advantage of the iPad’s multitouch capabilities.