CBS announced on Friday that they will be going the HTML5 optimized route to bring content to your iPad, iPhone and iPod Touch. Instead of creating a slick app like ABC’s, CBS thinks the best way to enter the post-flash mobile web is through CBS.com.
CBS Interactive SVP Anthony SooHoo confirmed to NewTeeVee.com that the 2010 Fall line-up will be available to non-flash users. I love how CBS’s move to HTML5 is based solely on the iPad:
Unlike ABC, which built an iPad app to deliver its full-length episodes and promotional clips on the device, CBS decided to focus on delivering video through its website, CBS.com. Since the Apple tablet doesn’t support Adobe Flash, CBS has created a video site for the iPad through HTML5 instead. It’s still early days, but Soohoo expects CBS to deploy more and more video that is iPad-ready, until it reaches content parity with what’s available on the website through a PC.
Interestingly enough, CBS is exploring some unique advertising opportunities to take advantage of the iPad’s multitouch capabilities.