Tim Cook to talk business at startup conference | Cult of Mac

Tim Cook to talk business at startup conference


Photo: Jim Merithew/Cult of Mac

Apple CEO Tim Cook is set to make another major public appearance in the lead up to WWDC next month.

Startup Fest Europe revealed that Cook will be the opening speaker at the conference on Tuesday May 24th. It’s unknown what Cook’s keynote will focus on, though his remarks may touch on his mastery of streamlining processes for business and possibly enterprise, which has become a bigger focus for the company recently.

Cook has made a round of public appearances recently, showing up at places like Mad Money with Jim Cramer and the Met Gala along with Jony Ive. Cook teased new iPhone features during his CNBC segment, but he’s unlikely to reveal any major new Apple products at Startup Fest Europe with WWDC looming on June 13th.

Alphabet chairman Eric Schmidt and Uber CEO Travis Kalanick will join Cook as the main speakers at the conference.

Getting into the conference to hear Tim speak won’t be cheap. Tickets prices start at €995.00 (about $1136.81 US), but hey, you’d get to see Tim Cook speak in Amsterdam, which sounds like it could be a wild time.

Cook’s 35 minute keynote is slated to start at 11:10AM local time. Other speakers include the co-founders of Seedcamp, Adyen, and Elastic. The Prime Minister of the Netherlands, Mark Rutte, will also speak at the conference.

Cult of Mac's Newsletters

Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.