Apple reportedly loses online retail chief Bob Kupbens

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Apple West Lake
Apple's retail team is another executive short.
Photo: Apple

Bob Kupbens isn’t sticking around to get an early glimpse at the iPhone 7. According to a report citing multiple sources, the former online retail chief, who joined Apple in 2014, has left the company to take up a new position elsewhere.

Under Angela Ahrendts, senior vice president of retail, who also joined Apple in 2014, Kupbens has overseen the merging of Apple.com and the online store, the recent launch of the online iPhone Upgrade Program, and lots more.

bob-kupbens
Kupbens joined Apple in 2014 from Delta Airlines.
Photo: Bob Kupbens/LinkedIn

When Kupbens moved to Apple from Delta Airlines, where he was vice president of marketing and digital commerce, he replaced Jennifer Bailey, who now heads up the Apple Pay division. Prior to that, he was vice president of Target.

It’s unclear which company Kupbens is joining at this point; his LinkedIn profile still states he is an Apple employee.

The news comes just a day after the Apple Online Store was updated with a new accessibility section, where users with disabilities can find all kinds of useful gadgets that will help them make better use of the Mac, iPhone, and iPad.

Kupbens is one of a number of executives Apple’s retail team has lost in recent years. Bob Bridger, former vice president of retail real estate, left the company last February after telling employees he was retiring. Jerry McDougal, former vice president of retail, left two years earlier to spend more time with his family.

Source: 9to5Mac