Making a music video that shines bright in the vibrant Japanese-pop market isn’t easy, but if your band needs some tips, look no further than the amazingly whacky video the group Lyrical School just dropped.
Rather than filming the video for their first single ‘Run and Run’ in normal landscape format, the crew pulls off a brilliant trick by shooting in vertical mode to make it look like your iPhone has been hacked while you’re watching.
The effect isn’t quite as immersive if your iPhone language isn’t set to Japanese, but the attention to detail is pretty impressive and highlights Twitter, iOS 9.3’s Night Shift mode, Live Photos, and more.
Make sure you watch the video below on your iPhone:
RUN and RUN/lyrical school【MV for Smartphone】from RUNandRUN_lyrisch on Vimeo.
Via: The Verge
