Apple makes righteous choices look drop-dead sexy


Dangerous curves, for sure.
Dangerous curves, for sure.
Photo: Apple

Whether you’re recycling your iPhone in order to upgrade to the latest iPhone SE, or you favor Apple products because they’re the best on the market, you can feel good about your choice thanks to Apple’s environmental and medical initiatives.

Cupertino’s favorite tech company dropped four gorgeous videos into its low-key keynote today that showcase Liam, a radical recycling robot, and ResearchKit, which is helping connect people and medical researchers in unprecedented numbers. These two videos, below, along with Apple’s historical 40 years in 40 seconds and the new iPad Pro, are as beautiful as you’d expect from the company that continues to make righteous choices while it makes loads of cash.

Meet Liam, the coolest little recycling robot you ever did see. He scans all those iPhones and iPads that come in through Apple’s Renew recycling program, detects the tiny parts and then deconstructs the old handsets so that the components can be reused in a variety of places and products.

Detecting autism in kids earlier than ever, helping Parkinson’s patients track their own progress and physical symptoms, and letting researchers access huge numbers of study participants are just a few of the benefits ResearchKit is seeing only one year after launch. This is big stuff, and it’s only going to get bigger.

If you were wondering why you’d want a smaller iPad Pro, now you know. The innovative display changes color temperature based on ambient lighting, the four speakers pump out twice the volume of the iPad Air 2, and you can use Apple Pencil and a new Smart Keyboard for an uber-portable PC replacement of your very own.

This quick ride across 40 years of Apple history takes all of 40 seconds, but it’s a fun third of a minute in itself. The introduction of the Apple II, the Macintosh, the iPod, and the iPhone all show up in this clever little video from Tim Cook and company. It even pokes fun at some Apple issues, like the discontinued Newton and the dreaded beach ball of death.