Brando’s iPhone-Sized Bluetooth Keyboard For iPad

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Infamous crap-gadget house Brando’s latest dispensable accessory is a compact Bluetooth keyboard that they claim is perfect for the iPad, which crams 52 keys into a form factor no larger than the iPhone in a device only half-an-inch thick. It costs $37.

I don’t get it. If you want to type on your iPad, you can use the on-screen software keyboard or connect a Bluetooth keyboard if you prefer a more physical and tactile typing solution. How is using a physical keypad the size of an iPhone easier than either of those options? The keyboard’s cheaper than Apple’s own alternatives, but not cheap enough to be so useless.