Apple’s ‘Shot on iPhone’ billboards are back

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Everyday photographers are part of Apple's new ad campaign.
Everyday photographers are part of Apple's new ad campaign.
Photo: Kate Schermerhorn

Apple is bringing back its popular ‘Shot on iPhone’ advertising campaign that won several awards in 2015, only this year instead of using pictures of scenic landscapes and city life, the company is changing the focus by using only portrait photos.

The 2016 ‘Shot on iPhone’ campaign includes 53 photographs from 41 amateur and professional photographers from all around the world, reports Time. All of the photos were shot on the new iPhone 6s or iPhone 6s Plus, and will be put on display in across 85 cities in 26 countries.

The beautiful thing about Apple’s ad campaign is that it highlights everyday not-so-popular photographers. Time managed to interview one of the featured photographers, Erin Brooks, who said she ‘couldn’t believe that they contacted me’ to use a portrait she shot of her three year old using an iPhone 6s Plus.

“Photography for me, has been a huge creative outlet. It has taught me so many things about telling a story with an image, capturing someone’s personality, and it helped me move out of my postpartum depression… Taking photos of my daughters, and their blossoming connection of sisterhood, helped me get well. I started to notice the pure beauty of my life, and connect with it, and with them, on an even deeper level.”