Twitter wants to steal some of Apple's PR black magic

Twitter wants to borrow some of Apple’s PR black magic


Twitter's looking to hire Apple's former Senior Director of Worldwide Corporate Communications.
Photo: Jim Merithew/Cult of Mac

Compared to tech companies whose PR departments act like celebrity hangers-on, bigging you up and laughing at your jokes to win favor, Apple’s uber-succesful public relations department is more like the movie Mean Girls in its approach to those not on its wanted list.

And with the proposed new hiring of a former Apple communications wizard, it seems that Twitter’s looking to get in on the Cupertino-style action.

Natalie Kerris.
Natalie Kerris.
Photo: LinkedIn

Twitter is reportedly close to hiring Natalie Kerris, Apple’s former Senior Director of Worldwide Corporate Communications, who left the company back in April last year.

Kerris joined Apple in 2001, around the time the company launched the iPod, and was heavily considered to take over the top PR job at Apple after the retirement of Katie Cotton. She stepped down around the time the company instead promoted Steve Dowling to VP of Communications.

“I’m retiring to enjoy life,” Kerris told The Loop at the time. “Two weeks in Italy with my family gave me a new perspective on life.”

If hired by Twitter, Kerris will report to general counsel Vijaya Gadde. She would replace Gabriel Stricker, who recently left the social network for Google.

This isn’t the first top employee the company would be snapping up from Cupertino. Last month, Twitter hired hired away Apple’s Director of Worldwide Inclusion & Diversity, Jeffrey Siminoff, to start work as its new VP of Diversity and Inclusion.

Given that the microblogging company is currently undergoing a major shakeup, it would certainly be a positive to have someone like Natalie Kerris to sprinkle a bit of Apple’s public relations magic wherever she goes.


Source: Re/code




Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.