Could Fitbit have had a better Christmas than Apple Watch?

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Fitbit may have had a better Christmas than Apple Watch.
Fitbit may have had a better Christmas than Apple Watch.
Photo: Fitbit

Although Fitbit may consider the Apple Watch a technical threat, Apple’s smartwatch didn’t seem to hamper Christmas sales any for the company: the market-leading activity tracker seems to have had a huge sales surge thanks to Christmas. Could Fitbit have outsold the Apple Watch this Holiday season?

Although Fitbit hasn’t directly commented on holiday sales of its line of activity trackers. QZ points out that Fitbit’s iOS app shot to the top of the Apple free app chart in the U.S. on December 25th, which would seem to indicate there were a lot of Fitbit’s opened this Christmas.

How does that compare with Apple Watch sales? It’s impossible to say. Not only does Apple not provide Watch sales numbers, but the Apple Watch app is built into iOS 9, making it impossible to compare by downloads. Still, while not as powerful as the Apple Watch, Fitbit’s fitness trackers are a lot less expensive than Cupertino’s smartwatch, making it seem possible more units were sold… especially since some publications are openly warning their readers not to gift the Apple Watch this year.

What do you think? Does Fitbit have anything to fear from the Apple Watch, or can both fitness trackers survive in the marketplace? Let us know in the comments.

Source: QZ

Via: App Advice